What is lead generation?

Leads are essential to growing your business. But it is also a huge challenge to attract enough qualitative leads and convert them into customers.

When we want to attract leads, we asked ourselves questions like 'What are good leads?' or 'Where do I find leads?'. It is good to ask yourself these questions because they will lead the road to a sustainable lead generation strategy.

In this B2B Lead Generation Guide, you learn how you can bring your lead generation to a whole new level!

What do you get out of this guide?

  1. What is lead generation?
  2. Which channels do you need in the different phases of the buyer's journey? 
  3. Which content is your target audience waiting for? 
  4. Convert website visitors to qualitative leads.
  5. Examples of lead generation flows 

Download the guide today and start generating extra leads. Good luck! 

Download the guide

Everything you need to know about B2B lead generation



"Upperscore helped us to gain better insights and an overview of our complex Hubspot instance (Marketing Automation). Thanks to them we were able to visualize and better understand the flows, scoring, and nurtures happening in Hubspot and take improvement measures."

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"Upperscore doesn't just detect relevant content, they also translate it to the right channels like our own website, socials, newsletters, blogs, podcasts... Customers and target audiences are present on different channels and so should we."