Free template 

Marketing budget

Take control of your marketing spend with our free, easy-to-use Marketing Budget Template. Designed for marketers, entrepreneurs, and business owners, this customizable spreadsheet helps you track expenses, forecast ROI, and maximize every marketing dollar — all in one place.

Why you need this template

Keeping your marketing budget organized is key to achieving measurable growth. With this free template, you can:

  • Plan your annual or monthly marketing budget with clear expense categories.

  • Allocate funds effectively across digital ads, social media, events, content, and more.

  • Monitor actual vs. planned spend to stay on track and avoid overspending.

  • Identify high-performing channels and increase ROI with data-driven decisions.

  • Customize easily to fit your business size, industry, and marketing goals.

Who it’s for

  • Marketing managers planning multi-channel campaigns

  • Startups and small businesses managing lean budgets

  • Agencies tracking client spend and ROI

  • Entrepreneurs who want full visibility into marketing costs

Download the free template
TESTIMONIALS

What our customers say

"Upperscore helped us to gain better insights and an overview of our complex Hubspot instance (Marketing Automation). Thanks to them we were able to visualize and better understand the flows, scoring, and nurtures happening in Hubspot and take improvement measures."

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VP Marketing @ Rydoo Jan Dejosse

"Upperscore doesn't just detect relevant content, they also translate it to the right channels like our own website, socials, newsletters, blogs, podcasts... Customers and target audiences are present on different channels and so should we."

Marketing Manager @ clearXperts Elisabeth Claes

"Upperscore has helped us use HubSpot to generate more traffic and convert leads. They really understood our needs and found the right solutions to make it work."

Managing Partner @ UX Pro Gunther Geelen

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